Resume
Work
Experience
2025-Present
BOMBAYDC (Content Lead - Digital Products)
As a content lead, I work across functions to elevate digital products with the right content strategy. I mentor my team with the right feedback and resources that help them upskill. I have worked across businesses, including Fintech, BFSI, Edutech, and Real Estate, for both websites and apps.
2023 - 2025
Interactive Avenues (Associate Group Head)
As a certified UX Content Designer with 10+ years of experience in content writing and strategy, I have worked in the lifestyle commerce, BFSI, Fintech, Primary Industries, Automobile, and Entertainment spaces.
I currently manage and mentor a team of 3 content writers. A part of my job includes editing SEO blogs, CRM content, and strategizing on new brand pitches.
2018 - 2023
Lemon Yellow (Director, Creative Strategy)
I have handled 50+ live clients and worked on 90+ pitch presentations. I have closed 15 projects ealty. This helped keep their online presence dynamic and engaging.
Education
2009 - 2011
Masters in Advertising and Public Relations
from School of Broadcasting and Communication, Mumbai, India.
2006 - 2009
Bachelors in Journalism
from Baldwin Women's Methodist College, Bangalore, India.
Skills
& Expertise
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Content design
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Taxonomy design
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UX audit
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SEO writing & editing
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Strategic thinking
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Verbal & written communication
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Pitch deck presentations
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Project management (well-versed with tools like ClickUp & Asana)