Adani Group - Content Strategy & Design

The brief was to create a brand new corporate website that showcases the length and breadth of the Adani Group portfolio. 

My Role:

• Participate in the discovery session with the stakeholders.

• Conduct a digital experience audit (DXA).

• Run a competition Analysis.

• Curate a scalable sitemap.

• Conceptualise the website narrative.

• Set content tonality guidelines within the design system.​

• Write website content.