Projects
Fibe - Content Strategy & UX Writing
Redefining the app identity for one of India’s leading fintechs was both a rewarding and inspiring experience. I loved collaborating with a creativity-driven team to shape a brand that stands out in such a dynamic, trust-driven market.
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Adani Websites - Content Strategy & Design
I truly enjoyed crafting a clear content style guide within the design system to ensure consistency and scalability. Collaborating with multiple stakeholders taught me a lot, and getting approval on the website concept for this global conglomerate was such a rewarding milestone for me.
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Lemon Yellow - Content Strategy
I’m excited to share the creative insights and strategic approaches I explored while redesigning the official website for this UI/UX design company. This project allowed me to blend creativity with user-centric design principles to enhance the overall brand experience.
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Pisces ER 1 - Content Strategy
During the website revamp project for this vessel IT solutions company, I gained valuable experience in website conceptualization, developing strategic frameworks that aligned with the company’s goals and improved lead generation.
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The Pink Foundry - Content Design & UX Writing
I audited and recommended solutions for this skincare brand's commerce site. I also composed UX copy for the website, email campaigns, and WhatsApp communications, ensuring each message resonated with the audience.
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BOB CAPS - Content Strategy
In this project, I was involved from discovery through cross-functional collaboration with stakeholders to successful go-live. I helped develop the site structure and partnered with UI/UX designers and developers to deliver cohesive website content and design.
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Content Writing
Here's a collection of website content written by me.
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