Lemon Yellow - Content Strategy

During this website revamp project, I enjoyed a nature workshop with designers, developers, animators, social media managers, and the leadership. It truly got us in touch with our creative sides and I documented the final ideas and developed a stylescape and design language that shaped the new website.

My Role: 

• Participate in the UX workshop.

• Understand the TG and run a competition analysis. 

• Draw insights and brainstorm on website concept.

• Write website content.