BOB CAPS - Content Strategy

I participated in the end-to-end process of creating the pre-login website for this BFSI client from stakeholder discovery through cross-functional collaboration to successful go-live. In collaboration with an exceptional team, I developed the site structure and website strategy and content.

My Role:

• Be a part of discovery sessions.

• Understand the user + competition analysis.

• Draw out a website architecture.

• Come up with a website approach.

• Write overall website content.